A Real Life Parable: Norman Baker, the Crescent Hotel & Matthew 16

October 12, 2023

Stephen and I went on a road-trip this September and visited Eureka Springs, AK. While there we toured the 1886 Crescent Hotel & Spa and heard the story of Norman G. Baker.

Norman Baker was born in 1882 and was part entrepreneur, part salesman and, well, part swindler. There’s a lot to his story but, as I understand it, he founded a hospital in Kansas that would treat cancer and other ailments, but eventually he was ousted as a fraud. Undeterred, and highly critical of the medical profession, he continued his exploitative methods and in 1937 bought the resort hotel that was the 1886 Crescent Hotel & Spa in Eureka Springs.


This luxury hotel served as an alluring backdrop and context in which to be treated for cancer. Come and experience 5 star accommodation! Experience exquisite dining, state of the art leisure activities (moving pictures!) and the famed healing springs of northern Arkansas.


The sales pitch was simple. The cancer treatment of the day was crude and the use of radium would leave people with deformities and severe burns. Unlike the physical damage from such medical treatments, Baker offered a winsome alternative: pain-free cancer treatment! Where the medical professionals might hurt you more than you heal—come to the Crescent Hotel and receive Baker’s pain-free tonic while at the spa. For the sum of $5,000 you could go on vacation and be treated for a terrible disease.


Could it get any better than that?


There was one major problem though, Baker was a fraud. The cure sounded wonderfully attractive. But his tonic did not do what he said it would do. It was a mix of random ingredients (watermelon seeds, cloves and other oddities). While Baker touted that he was in the business of life, in truth he was in the business of death.


If you got to the Crescent Hotel & Spa today you can go and see what was a very active and busy department of his hospital: the morgue.


In truth, patients left the hotel not through the front doors but through the basement after an autopsy. And it gets more gruesome still with Baker touting “proofs” of his success with the tumors he would cut out of their bodies and keep after they’d succumbed to their illness.


***


Seeing the hotel, the morgue and this particular story was like stepping into a real world (albeit extreme) example of Jesus’ words to his disciples in Matthew 16;24-26:


"If any want to become my followers, let them deny themselves and take up their cross and follow me. For those who want to save their life will lose it, and those who lose their life for my sake will find it. For what will it profit them if they gain the whole world but forfeit their life? Or what will they give in return for their life?"


It is so easy to be drawn in by things that appeal to our desire for creature comforts. A nice hotel, a fine restaurant. Grandeur. Beauty commoditized and sold. You want the world? We have it! Come buy it here! We all want an escape from the hard things in life. Pain is what it is: painful. Who wouldn’t want to say yes to a cure for the ills of life with something that that promises not to leave you bruised and battered?


It would be wonderful to be able to not hurt when bad things happen. Not weep when tragedy occurs. Not be angered at injustice. Not be disappointed when things hoped for do not come to pass. Not grieve when people we love die. Often we’re pretty good at pushing the harder feelings away, but they are never truly gone.


***


Norman Baker preyed on people’s desire for an easy way out. A short-cut. It seemed too good to be true because it was too good to be true.


Jesus is clear: if you want to save your life it means losing it. It means taking up your cross. It means facing your suffering. It means grieving. It means having your heart turned from stone back into a heart of flesh, one that aches and longs for more of the goodness of God.


One way leads to life. The other leads to the morgue.


There’s no pain-free way to deal with our spiritual sickness. Yes forgiveness is a free gift, but the work of living into it and becoming like Christ means facing the reality of our lives. If we think we're doing just great, perhaps we’re just at the spiritual equivalent of the 1886 Crescent Hotel & Spa. Facing our spiritual condition is not a matter of making sure we receive the bread and wine every week as though downing a tonic that will fix us. 1 Corinthians 11 says the opposite and warns of the danger of receiving without paying attention to our own lives: “Examine yourselves, and only then eat of the bread and drink of the cup” (v.26).


***


I remember once doing some spiritual work that involved reflecting on my own character flaws. I thought I knew what mine were and that although it would be uncomfortable, I was pretty self-aware so I there wouldn't be any major surprises. But, as I began to read a little book on the topic, my eyes were opened. The blindness started to fall away. It was painful. It was eye-opening. It showed me some of the hard graft I needed to do, to acknowledge, own and ask for God’s help with these things. It involved some tears of confession as I shared with trusted friends the truth of my motives and intentions in some of my actions. By God's grace much has changed, but with God's grace much more change is to come as well.


It is not easy to clean up our side of the street. It takes persistent, consistent effort and willingness. It takes a willingness to trust God loves us more than we have loved ourselves or those around us. It takes a willingness to surrender our ways over for His. It takes a willingness to lay down our lives.


But in return?


In return we know the new life and love and new creation made possible through the resurrection of Jesus. We die, so He can live—and by it we really do come to know life in all its abundance.


******


By Suse McBay April 14, 2026
A few weeks ago, I got to sit down via the wonders of the internet and have a catch-up with my friend and former colleague, Wayne Watson. We talked God, life, and the universe. And Winnie the Pooh! In Wayne's own words " What begins as lighthearted conversation between old friends quickly unfolds into a thoughtful and wide-ranging exploration of culture and the pursuit of God's truth. " It was fun. If you fancy a listen, check out the podcast (and the entire series) by clicking here ! ******
deute
By Suse McBay April 8, 2026
***** I’ve long noticed that the Bible that gets preached from the Sunday pulpit can be, well, a bit picky. Some bits are kept in and preached. Others are studiously ignored. The result? Different churches can give quite a different sense of what the Bible's message is than if you actually read it through cover to cover. Now I don't mean to accuse any one wing of the church: whether your tradition uses the lectionary (usually a three-year cycle of curated readings) or jumps around the canon to whichever biblical book or theme is of interest, certain parts of the Scriptures are often ignored. Some passages are cut off halfway through; others are omitted entirely. I remember preaching on Independence Day in the US (the irony of doing so as a Brit was not lost on me). The reading for the day began in Deuteronomy 10:17: “For the LORD your God is God of gods and Lord of lords, the great God, mighty and awesome, who is not partial and takes no bribe, who executes justice for the orphan and the widow, and who loves the stranger, providing them food and clothing…” Sounds lovely, right? Well, yes—but Deuteronomy 10:17 starts in the middle of a paragraph. In the middle of divine instruction that God gives through Moses. We can see this in how it begins: for the LORD your God.. . It could also be translated because the LORD your God … This passage is the explanation for something. It is a why to a biblical command, not a standalone theological statement. So what’s the actual command? What’s the main message God wants the people to hear? The verse before (v.16) says this: “Circumcise, then, the foreskin of your heart, and do not be stubborn any longer.” The purpose of this speech? To call God’s people to repentance. To change. The ‘heart’ in biblical texts usually refers to one’s innermost self. The seat of who you are in the deepest places of your will and desire. God has said he wants their obedience (v.12), he has reminded them of his extraordinary generosity in choosing them as his people (vv.13–15), but here God lands a punch: The centremost part of who you are, God says, needs to be clipped. Reading vv.17–22 feels quite different in light of the whole text. It’s not a statement of a good God whom we should simply ‘fear’ and ‘hold fast to’ (v.20). It’s far more rooted and real than that. In reading through all ten verses, we get a sense of a people who have become too big for their boots. Who have forgotten that it’s not because they have anything to offer that God chose them, but rather because of the graciousness of God. And we get a clear call from God that such people need to, in essence, sort themselves out. Be humbled. Circumcise their hearts. I don’t believe the Sunday lectionary was formed with a conspiratorial agenda to omit the hard stuff (the whole thing would largely be read through in the daily lectionary for the Daily Office). But I do believe it’s spiritually dangerous for us to ignore the material that is left on the cutting room floor in our preaching. The people of God are called to grow into the fullness of the gospel—to become mature Christians. If we only ever swim in the protected waters of the lectionary, we will not be confronted by the reality of a God who regularly and reliably calls his people to humble themselves, care for those in need, and live lives of sacrificial love. Who makes space within their communities for the vulnerable. Who looks out for the marginalised among us. Who deals with the darkest and ugliest of human evil. Who redeems out of family lines and dynasties most of us would give up on. In recent years, there has been increasing focus on the importance of the gut–brain connection. How what you eat shapes who you are, and how you function mentally, emotionally, and physically. What we fuel ourselves with matters. The same is true spiritually. The Bible is the spiritual equivalent of a Whole30. Or a wholemeal, organic, seed-infused sourdough loaf. It’s nutritious and gritty. It requires some chewing. It’s not always easy to digest. But it provides the minerals and nutrients we need. It may take some adjustment, but it may also be just what the doctor ordered. Not for our physical sicknesses, but rather our more pernicious spiritual malaise. ******

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